德合家 | 118㎡高评效地板终端零售店
木地板文化源远流长，德合家致力于传递欧洲地板之美，萃取其精华，为中国用户更好的体验优质的欧洲地板渠道品牌。
2019年，我们为其提出的：欧洲地板“严选”的品牌，历经数年的市场沉淀与发展，“严选”已成为德合家独有的品牌印记。
随着新零售的崛起，传统零售展厅设计忽略了客户、空间和产品三者之间的关系，这次将展厅重新定义德合家成都店地处时尚繁茂的成都南富森商圈，店铺面积仅有118m店中店，且上样产品众多。
Wooden flooring culture has a long history. Dehejia is committed to conveying the beauty of European flooring, extracting its essence, and providing Chinese users with a better experience of high-quality European flooring channel brands.
In 2019, we proposed for them: the "strictly selected" brand of European flooring. After several years of market precipitation and development, "strictly selected" has become the unique brand mark of Dehejia.With the rise of new retail, traditional retail showroom design ignores the relationship between customers, space and products. This time, the showroom is redefined. Dehejia Chengdu store is located in the fashionable and prosperous Nanfusen business district of Chengdu. The store area is only 118m shop-within-a-shop, with a wide range of sample products.
为了满足众多产品的展示以及展现欧洲地板“严选”的品牌定位，提出“地板买手店”的概念，以最大限度利用空间叠加和聚焦的方式，来打造出全新的空间氛围体验。
In order to meet the display of many products and show the brand positioning of "carefully selected" European flooring,
the concept of "floor buyer's store" is proposed to maximize the use of space superposition and focus to create a new space atmosphere experience.
VISUAL GUIDANCE
融入吸引 激发好奇
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通透的玻璃，温润的木材以及金属材料的配合，凭借对材质的理解和对商业动线的把控，转而以“拟态”的形式去设计，让店面在繁华商圈中更显独特，吸引人驻足停留。
The combination of transparent glass, warm wood and metal materials,With an understanding of materials and control of business lines,Turn to design in the form of “mimicry”,Make the store more unique in the bustling business district and attract people to stop.
DIALOGUE
人与物的对话
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秩序，是信息的传递，在终端卖场空间中尤为重要，场地空间有限，上样产品压力大情况下，将产品进行了模组化分类和模块化展示。
Order is the transmission of information, which is particularly，important in the terminal store space.
The venue space is limited and the pressure of loading sample products is high. Modular classification and modular display of products..
PRIVATE AND OPEN
私密与开放
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以产品为导向的设计思维，把内部空间打造成共融，自由流动的立体互动场域，开放与私密的空间功能相互渗透。
功能区域被立面隔断，引发的空间律动，进一步强调了空间串联的丰富多变。
Product-oriented design thinking creates a harmonious interior space.A free-flowing three-dimensional interactive field, where open and private space.
functions interpenetrate each other.Functional areas are separated by facades, causing spatialrhythm. This further emphasizes the richness and variety of spatial connection.
我们以产品为导向的整体思维把控空间，洞察品牌需求，努力让整个空间裂变出更多场域力量，持续为品牌赋能。
Our product-oriented overall thinking controls the space,Insight into brand needs and strive to make the entire space fission to create more field power, Continuously empower brands.
