LAUNCHED -

OCT 2022

行业 -

GANI 简一 | 去繁就简,感受材质的情绪


“GANI 简一”专注于高端大理石瓷砖的研发、设计、生产与应用,是大理石瓷砖品类的开创者,秉承“大道至简 一以贯之”的发展理念,致力于为追求高品质生活的人们提供高端大理石瓷砖。其营销网络遍布全球,覆盖意大利、法国、德国、西班牙、美国、澳洲等国家的重点城市。


“GANI” focuses on the research and development, design, production, and application of high-end marble tiles. It is the pioneer of the marble tile category and adheres to the development concept of "from the road to the simplicity". It is committed to providing high-end marble tiles for people who pursue high-quality life. Its marketing network spans the world, covering key cities in countries such as Italy, France, Germany, Spain, the United States, and Australia.

PROJECT -

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该项目位于成都南富森,作为“GANI 简一”品牌体验中心,本案旨在通过空间、几何、艺术氛围、自然材质元素去构建一个静谧的自然维度,一种引发品牌思考的艺术灵感场所。

 This project is located in Nanfusen, Chengdu, as the “GANI ” brand experience center. The aim of this project is to build a peaceful natural dimension through spatial, geometric, artistic atmosphere, and natural material elements, which is an artistic inspiration place that triggers brand thinking.

形 / 无界 

构筑场域,让空间自由流动

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该项通过对“GANI 简一”理念的理解以及提炼产品独特的美学特质,重释、重组,点,线,面互联,冲破对美学的认知。

与围合的展示空间不同,为契合新兴客群的审美观念; 开放的、流动的、无界的商业空间成为显而易见的未来趋势。


By understanding the concept of “GANI ”and refining the unique aesthetic characteristics of the product, reinterpreting and restructuring, connecting points, lines, and surfaces, we break through our understanding of aesthetics.Different from the enclosed display space, to cater to the aesthetic concepts of emerging customer groups; Open, mobileBoundless commercial spaces have become an obvious future trend.


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流动的生命力打破了空间的封闭与静止,消融了建筑空间所带来的边界感,从而引发一种明显的运动张力。

The flowing vitality breaks the closure and stillness of space, dissolves the sense of boundaries brought by architectural space, and thus triggers a clear tension of movement.


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内部结构错落穿插,为空间创造出方向、区域、层次,给予了用户更多的参与感和探索感。

The internal structure is staggered and interwoven, creating direction, regions, and levels for the space, providing users with more sense of participation and exploration.


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    以“透景”的空间手法来诠释空间的美感,极简的线条、清透的材质,成为空间中无形流动的生命力。

    Interpreting the beauty of space through the technique of "translucency", the minimalist architectural lines and clear materials become the intangible and flowing vitality in the space.


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    质 / 细腻

    在城市,探索「自然品质」

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    展陈空间中,大面积采用“GANI 简一”大理石瓷砖产品,为延续空间的维度,强化用户在空间中的体验感,在设计表现上使用内敛含蓄巧妙的方式,让空间呈现干净的美感,引导观者通过指尖触碰,感受材质外冷内热的情绪。


    In the exhibition space, a large area adopts “GANI” marble tile products. In order to continue the dimension of the space and strengthen the user's experience in the space, a subtle and clever way is used in the design expression to present a clean and beautiful feeling in the space, guiding visitors to feel the emotions of the material being cold outside and hot inside through fingertip touch.


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      在柔和中性的材质引导下,进入光影的抚摸;质感自然流动,展示出产品自身的层次感,让空间气质回归原始美感。

      Guided by soft and neutral materials, enter the touch of light and shadowThe natural flow of texture showcases the layering of the product itself, allowing the spatial temperament to return to its original beauty.

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      加入富有钝感力的石材,让原本静谧的空间有了质感的碰撞;粗糙与光洁的和谐,在调性的统领下,讲述着艺术与自然之美的宣言,让空间生长出无限场域与艺术的可能性。

      Adding dull stone creates a collision of texture in the originally quiet space;The harmony between roughness and smoothness, under the guidance of tonality, tells the declaration of the beauty of art and nature,Let space grow into infinite fields and possibilities of art.

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      心 / 融洽

      聚焦,真实的生活体验

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      “GANI简一”大理石瓷砖展陈空间,融合了空间美学与产品创意,将设计、生活、材料、美学巧妙融合,传递多重品质生活价值。

      The "GANI" marble tile exhibition space integrates spatial aesthetics and product creativity, cleverly integrating design, life, materials, and aesthetics, and conveying multiple quality life values.


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      产品的无限连纹与一板到顶的特点被极大限度的运用,既表达了视觉核心的同时,也展出独特的品牌气质。

      The infinite lines and top-notch features of the product are greatly utilized, expressing not only the visual core but also showcasing a unique brand temperament.

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      通过对空间的合理划分,拓宽固有的尺度,将产品定格在不同场景中。

      指尖轻触,与空间材质发生对话,感受一种超越物质的体验,在这个空间力,没有繁杂的装饰,没有嘈杂的色彩,只有简洁而深邃的内涵。

      By reasonably dividing the space and expanding the inherent scale, the product can be frozen in different scenes.Touch lightly with fingertips, engage in dialogue with spatial materials, and feel a transcendent experience in this spacePower, without intricate decorations, without noisy colors, only with concise and profound connotations.

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        以简洁为目标,将空间轮廓的延续与艺术融为一体,让每一根线条都具备了独特的意义,在空间中不断延溯和生长。

        空间不只是单纯的空间美学,更是一种对生活、对自然、对心灵的思考。

        With the goal of simplicity, we integrate the continuation of spatial contours with art, making every line uniqueEquipped with unique significance, continuously tracing and growing in space.Space is not just a simple aesthetic of space, but also a reflection on life, nature, and the soul.


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