2022年索菲亚|衣柜 整家定制 增城总部展厅设计
从专业衣柜定制到全屋定制，再到整家定制……
我们发现索菲亚一直在向着丰富而多元的生活家，向着潮流生活方式引领者的转变。
回顾索菲亚发展一直在迭代变化中，本次展厅设计汇集了7大核心品类、14个全新系列、8大风格。
从品牌视觉形象的空间应用到产品展示与空间表现，在1300㎡展厅里完成一次由内而外的品牌战略升级。
U.TIMES从“体验+商业”的角度探索终端空间运营，在空间营造上借助不同品类产品统一研发的优势。
在多样化的生活场景中，保持感官上的优质体验，同时融入精致的软装陈设，为消费者展现专业、高度定制化的终端业态。
From professional wardrobe customization to whole house customization, to whole home customization...We find that SOGAL has been transforming into a rich and diverse lifestyle home and a trendy lifestyle leader.
Looking back, SOGAL's development has been undergoing iterative changes. This exhibition hall design brings together 7 core categories, 14 new series, and 8 styles.From the spatial application of the brand visual image to product display and spatial performance, an inside-out brand strategy upgrade was completed in the 1,300-square-meter exhibition hall.
U.TIMES explores terminal space operations from the perspective of "experience + business" and leverages the advantages of unified research and development of different categories of products in space creation.In diverse life scenes, we maintain a high-quality sensory experience while incorporating exquisite soft furnishings to present consumers with a professional and highly customized terminal format.
NEW SPACE
构建整家定制新生态
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索菲亚新展厅不再局限于空间的基本功能，客餐厅跃升成为互动交流、设计洽谈的场所，让生活方式引导终端店面的设计、消费体验。
SOGAL new exhibition hall is no longer limited to the basic functions of the space. The guest restaurant has become a place for interactive communication and design negotiation,
allowing lifestyle to guide the design and consumption experience of the terminal store.
让空间不再是纯粹的产品展示，而是融合空间美学、产品功能、生活方式、人体工学……
将整家收纳作为体验核心，强调“专业定制”属性，从深厚的品牌文化解读、专业的工艺展示、测试体验，
到生活方式的深度研究，诠释索菲亚整家定制，是专业柜体定制，也是潮流生活方式引领者。
Let the space no longer be a pure product display, but integrate space aesthetics, product functions, lifestyle, ergonomics...
Taking the whole home storage as the core of the experience, emphasizing the attribute of "professional customization", from the profound interpretation of brand culture, professional process display, and testing experience,In-depth research into lifestyle explains Sofia's whole home customization as a professional cabinet customization and a leader in trendy lifestyle.
NEW EXPERIENC
艺术化情景体验
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以环保为主题的艺术木门展示区，通过不同材质搭配，增加空间的层次，再增加了一些灯球、白石小道具，
即刻与周边氛围营造联动打造一个强体验感的场域，让集中展示不再单调乏味。
The artistic wooden door display area with the theme of environmental protection uses different materials to increase the level of the space, and also adds some light balls and white stone props.It instantly creates a linkage with the surrounding atmosphere to create a field with a strong sense of experience, making centralized display no longer monotonous.
WARDROBE SYSTEM
衣帽间生活方式
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人们对生活品质的要求越来越高，衣帽间也从大宅专属逐渐走向寻常百姓家。
一个高度定制化的衣帽间，从空间尺度到功能分区、工艺细节等，在多样组合与变化中，收纳琐碎，焕新整洁优雅的生活态度。
People's requirements for the quality of life are getting higher and higher, and cloakrooms are gradually moving from being exclusive to large houses to ordinary people's homes.
A highly customized cloakroom, from spatial scale to functional partitions, craftsmanship details, etc., can store trivial items in various combinations and changes, and renew a clean and elegant life attitude.
SAMPLE ROOM
领潮时代的生活家
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U.TIMES对新生活方式的探索、迭新，为索菲亚解锁“更懂生活的的定制空间”，
通过美学消费体验提升生活品质，成为领潮时代的生活家。
U.TIMES's exploration and innovation of new lifestyles unlocked "a customized space for better understanding of life" for SOGAL.
Improve the quality of life through aesthetic consumption experience and become a lifestyle leader in the trend era.
多样化的生活方式衍生出更多艺术化、情景化的生活场景，极致的细节塑造，在真实的日常日处处流露出情感的互动，让每一种松弛有度的生活，回归到空间体验本身。
Diversified lifestyles give rise to more artistic and situational life scenes, shaped with extreme details,
Emotional interactions are revealed everywhere in real daily life, allowing every kind of relaxed and moderate life to return to the space experience itself.
每一个空间的细节，都承载着居住者的文化、艺术、品味、生活的态度。
卧室与书房、书房与茶室的组合，改变了一贯的空间形态和风格，或办公、或阅读、或休憩、或品茶……为现代人的精神与物质生活，提供了一个更有情趣的居住体验。
Every detail of the space carries the culture, art, taste, and attitude towards life of the residents.The combination of bedroom and study room, study room and tea room has changed the usual spatial form and style, whether it is working, reading, resting, or drinking tea...It provides a more interesting living experience for modern people’s spiritual and material life.
为孩子所量身定制的儿童房，在全屋现代极简风格下多出一份活泼的色彩，让孩子在一个优雅、美观并具有艺术气质的家中成长，就是最好的礼物。
The children's room customized for children has a lively color in the modern minimalist style of the whole house. Letting your children grow up in an elegant, beautiful and artistic home is the best gift.
THE WHOLE FAMILY
海纳12.整家易住系统
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新展厅不仅产品新潮，更拥有“一体奢颜”、“全类完配”、“整家易住”、“空间环保”，创领行业的“海纳12整家智配系统”等核心支撑，一路伴随索菲亚发展迭代升级。为此，我们将不同空间、各类产品的收纳功能糅合于同一柜体，通过自由的功能选配，为消费者搭建更好的居住体验。
The new exhibition hall not only has trendy products, but also has "all-in-one luxury appearance", "all types of complete equipment", "the whole home is easy to live", and "space is environmentally friendly".
Core support such as the industry-leading "Haina 12 Whole Home Intelligent Distribution System" has accompanied Sofia's development and iterative upgrades.To this end, we combine the storage functions of different spaces and various products into the same cabinet, and create a better living experience for consumers through free function selection.
